Penhaligon's to release new lavender scent for 145th birthday
today Apr 30, 2015
English perfume house Penhaligon's has revealed that it will launch a new fragrance this year to celebrate its 145th anniversary.
Eau de Cologne No. 33 is based around a summery, aromatic composition of lavender. Set to launch this July, the fragrance takes its name from the brand's London boutique, located at 33 St James's Street. Founder William Penhaligon opened the shop in the 1870s.
The new scent features opening notes of crisp citrus, rustic armoise and clary sage alongside bracing lavender. Its heart is enriched by warming pepper, ginger and cardamom, along with fresh, rosy geranium. Tobacco, cedar and vetiver add a dry smokiness, balanced by the restrained sweetness of tonka, amber and vanilla base notes.
Lavender has been an essential element of Penhaligon's scents since 1870, and the ingredient was integral to the creation of some of the brand's most iconic fragrances such as Hammam Bouquet, English Fern and Blenheim Bouquet. To this day the scent plays a key role in several of its products, including the 2003 perfume Endymion, the 2009 scent Sartorial and Lothair, released just last year.
The brand is known for its detailed approach to fine perfumery, combining imagination and global inspiration with its quintessentially Anglo-Saxon heritage. Its fragrances are made in England.
The No. 33 Collection will launch in all Penhaligon's boutiques, concessions and online in July. It will cost £67 (around €94) for 50ml and £88 (approximately €123) for 100ml.
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