Paul Smith to launch store in Birmingham’s Mailbox
Birmingham’s premier lifestyle and shopping destination, The Mailbox, will be soon welcoming irreverent fashion brand Paul Smith.
The UK label has taken a 1,634 sq ft unit, where it will house the brand’s collections for men and women alongside an expertly curated selection of shoes, accessories, artwork and curiosities.
White concrete walls cover the interior of the store, which will showcase furniture influenced by the Arts and Craft movement, unusual objects and specially selected artwork. Behind the tills, a signature picture wall adds to the irreverent atmosphere, referencing other picture walls in Paul Smiths shops across the world.
Paul Smith said: “From a giant bright pink box in Los Angeles to a Victorian townhouse with a cast iron facade in London, I always try to come up with totally unique shops, wherever they are in the world.”
“What’s lovely about this one is it has a great mix of clothes and accessories for men and women, as well as a few unexpected twists and turns too!”
Paul Smith will sit alongside Harvey Nichols’ 45,000 sq ft flagship store, Tommy Hilfiger, Calvin Klein Underwear, BOSS, Armani Collezioni, LK Bennett and Gieves and Hawkes.
The store is scheduled to open in Autumn 2016.
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