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Published
Jun 11, 2012
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Paul Smith extends its agreements for Russia

Published
Jun 11, 2012

By extending its contract with distributor Società Italia – whom it has worked with since 2006 – until 2016, Paul Smith has the guaranteed support of an expert in the Russian market. The agreements concern Paul Smith Men, Paul Smith Women, Paul Smith Black, Paul Smith London, Paul Smith Jeans, PS, Paul, and last but not least, the Paul Smith Junior range produced under licence by the Zannier group.


Sir Paul Smith and Tatiana Sousheva

“Sir Paul Smith’s sense of humour is an example and an inspiration”, said president of Società Italia Tatiana Sousheva. “It makes our work more enjoyable!”

Società Italia will celebrate its 20th anniversary in 2013 and counts some 260 clients on Russian territory, with a presence in more than 150 cities.

Tatiana Sousheva set up Società Italia in 1993 and principally exports luxury Italian labels or those, in the case of Paul Smith, manufactured in Italy. The agency is notably a partner of Pitti Immagine, Pitti Uomo and Pitti Bimbo.

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