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Published
Jun 22, 2018
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PacSun names Alfred Chang president, other execs added

Published
Jun 22, 2018

Teen specialty retailer PacSun named executive VP Alfred Chang as president on Wednesday. 


PacSun names Alfred Chang president, other execs added. - Facebook: PacSun

 
Chang has served in multiple senior positions at the company since 2006 where he started as senior buyer for men’s merchandising.
 
Most recently, he was PacSun’s executive vice president of men’s merchandising & design and chief brand officer. His role included managing all merchandising and design for the Men's division as well as e-commerce and marketing for the company.

As president, he will oversee PacSun’s design, merchandising, marketing, retail and e-commerce functions. 
 
 “Alfred is a passionate and innovative brand builder, and we are pleased to name him President of PacSun. His contributions to PacSun – including growing the Men’s business, cultivating brand partnerships, and leading overall brand strategy – have been instrumental to PacSun’s recent success and have positioned the business well for future growth,” said PSEB Chief Executive Officer Mike Egeck, whom Chang will report to. 
 
Meanwhile, reporting to Chang are two new VP’s, who were also nominated on Wednesday. The appointments include Brie Olson as executive vice president and chief merchandising officer for both Men’s and Women’s divisions, and Joel Quill who has been named vice president of stores.
 
Chang said he believes “significant opportunities lie ahead of us as we continue to enhance our customer experience and innovate on our marketing strategies.”
 
PacSun announced earlier this month that it would merge with Eddie Bauer under a single company dubbed PSEB Group. 
 
Year-to-date, same-store sales are up 8 percent at PacSun. It currently operates 422 stores in all 50 states and Puerto Rico. 
 
PSEB is expected to have a retail footprint of over 700 stores and is on track for approximately $1.5 billion in combined total sales in 2018, including $400 million in e-commerce sales.
 
The transaction, which is subject to certain closing conditions, is expected to close in the third quarter of 2018.

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