Paco Rabanne launches debut store in Paris
Fashion label Paco Rabanne announced the opening of its first store in Paris on Wednesday, which coincides with the launch of the brand’s e-commerce site.
Situated on the number 12 of Chanel’s emblematic rue Cambon, the 60 sq mt unit was designed by the Paco Rabbane’s creative director, Julien Dossena, together with Belgian architects Kersten Geers and David Van Severen.
Meanwhile, the new website will extend the brand’s e-commerce agreements with Barneys in the US and Farfetch in the rest of the world. As a branded site, the platform will sell Paco Rabanne’s products as well as other premium services.
The strategy to roll out retail, wholesale and digital initiatives simultaneously marks the transformation of the brand’s ready-to-wear image. Paco Rabbane recluted Julien Dossena as creative director in 2013 and named Anouck Duranteau-Loeper, former Celine Leather Goods and Accessories Director, as General Director of Fashion.
Paco Rabbane, which is a member of Puig Group, is also currently analysing further openings in cities such as Los Angeles or London.
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