Oriflame signs Women’s Tennis World No. 1 Caroline Wozniacki
today Apr 4, 2011
Oriflame, a fast-growing beauty brand, has announced a sponsorship agreement with Caroline Wozniacki, the world’s number 1 women’s tennis player. This follows Oriflame’s partnership with the WTA (Women’s Tennis Association) as their official cosmetics.
Caroline Wozniacki (Photo: Business Wire)
Founded in Sweden in 1967, Oriflame is a beauty company selling direct through more than 3.5 million consultants and has operations in more than 60 countries, generating annual sales exceeding €1.5 billion. Under the two-year agreement, Oriflame will sponsor Caroline Wozniacki in all its countries.
Caroline Wozniacki will appear in Oriflame advertising campaigns and catalogues. She will endorse its cosmetics, nutritional wellness range and popular jewellery, as well as its leading business opportunity, through which individuals can build their own business marketing Oriflame products.
“Caroline embodies the spirit of Oriflame. She has a winning attitude which is an inspiration to women worldwide,” said Michael Cervell, Senior Vice President of Global Direct Sales at Oriflame. “We are excited to work with Caroline to enhance our WTA partnership and bring our values to life - showing that if you strive to achieve your goals doing something you love, dreams can come true.”
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