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Translated by
Erin Floyd
Published
Jan 30, 2017
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Öny, the streetwear label blending denim and African waxprint

Translated by
Erin Floyd
Published
Jan 30, 2017

For the past two years, Esmod graduate Audrey Jouanny has offered via her label Öny a selection of unique hybrid pieces, combining vibrant batik motifs from African waxprints with a raw denim edge.



Looks from Öny’s AW 16/17 collection - Öny


Inspired by a trip to London, Audrey Jouanny became an aficionado of baggy cuts and comfortable ready-to-wear, styles that she was keen to transpose to her high-end streetwear label. The garments, including long blouses, trousers, tops, and coats, are as well-suited to a masculine wardrobe as to a feminine one, underlying the designer’s desire to maintain a co-ed feel.

Today, each garment is made by hand in France but the team is readying itself to launch mass-production in order to expand its distribution network, all the while maintaining its quality.

Currently, the Öny creations are available exclusively through the label’s eponymous e-store and at designer pop-ups, with prices ranging from 200 to 700 euros.

The aim is ‘to make a name [for Öny] in Paris and then little by little abroad,’ according to a spokesperson for the label. In the next step towards this goal, the label is targeting Parisian concept stores like L’Eclaireur, Merci, Tom Greyhound and The Broken Arm.
 

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