Nose: a second perfume shop in the United States

By

Sarah Ahssen

Published
Dec 4, 2014

Dedicated to exceptional fragrances, Parisian perfumery Nose will open a second boutique in 2015 in the United States. A project that is currently moving along very discreetly.

Located since June 2012 on Rue Bachaumont, the site offers a selection of perfumes (Kilian, Creed, Miller Harris…) and treatments (Ren, A night in Bali, Kevin Murphy…). In total there are 250 reference items and some forty brands.

At the origin of this concept is Nicolas Cloutier, a Quebecois living in Paris since ten years, and six other associates, from the world of perfumes of course, but also finance and math: Romano Ricci, founder of Juliette Has A Gun, perfumer Marx Buxton, Silvio Levi, notably the creator of Esxense, the annual event dedicated to artistic perfumery in Milan, statistician Antoine Calmus, Claire Delahaye de Villiers and Didier Negiar.

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In addition to a selection of perfumes and treatments, the Nose team has developed an "olfactory diagnosis". A short questionnaire – that can be filled in online or in-store – which, using a powerful algorithm, makes it possible to propose a selection of five perfumes.

A technology that Nose offers to other select perfumeries, such as Skins Cosmetics in the Netherlands and Crème de la Crème in Estonia and Latvia. Currently, a dozen or so European perfumeries are equipped with it and, according to Nicolas Cloutier, within one year the Diagnostic by Nose could be present in 60 to 90 stores.