×
3 406
Fashion Jobs
NEW LOOK
Sales Manager
Permanent · LEEDS
HOMESENSE
Homesense Altrincham Loss Prevention Security Officer Part Time 20 Hours
Permanent · Altrincham
NGG
Revenue Operations Manager
Permanent · LONDON
DEBENHAMS
Key Account Manager
Permanent · LONDON
BOOHOO
SEO Assistant & Copywriter
Permanent · MANCHESTER
FRASERS GROUP
General Kitchen Manager
Permanent · SHIREBROOK
URBN
Free People Keyholder - Duke of York, London (16hrs)
Permanent · LONDON
URBN
Free People Keyholder - Duke of York, London (32hrs)
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Security Officer
Permanent · LONDON
AESOP
Retail Consultant | Aesop Harrods Counter London | Full Time
Permanent · London
NEW BALANCE
Associate Trade Marketing Manager, Lifestyle
Permanent · Warrington
MATCHES FASHION
Accounts Payable Assistant
Permanent · LONDON
SCHUH
Accounts Payable Specialist
Permanent · LIVINGSTON
I SAW IT FIRST
Head of Creative - i Saw IT First & Missguided
Permanent · STRETFORD
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · DARTFORD
EVERLAST GYMS
General Manager - Everlast Gyms
Permanent · SELBY
MULBERRY
Customs Entry Coordinator
Permanent · SHEPTON MALLET
SELFRIDGES
Finance Manager - Stock
Permanent · LONDON
NEXT
Sales Manager - Stockton Teesside Retail Park
Permanent · THORNABY
NEXT
Sales Coordinator - Blackburn The Mall
Permanent · BLACKBURN
NEXT
Stock Coordinator - Merthyr Tydfil
Permanent · MERTHYR TYDFIL
NEXT
Sales Coordinator - West Bromwich
Permanent · WEST BROMWICH
Ads
Published
Oct 15, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

North Face opens NYC flagship, launches global brand campaign

Published
Oct 15, 2016

The North Face on Friday officially opened its first-ever New York City flagship store on Fifth Avenue.


A still from the North Face Question Madness campaign video


 
Much like the recently opened San Francisco concept store, the New York City flagship focuses on the urban explorer, which North Face considers to be the next generation of explorers. The new flagship features an interactive climbing wall, community seating, custom embroidery with Lot, Stock and Barrel, and custom product available exclusively in store like the brand’s collaboration with New Era, and its limited edition Original Daypack collection that launched at the Urban Exploration concept shop in San Francisco.
 
North Face also launched its new “Question Madness” global brand campaign featuring athletes from the brand’s history. Stacy Peralta, a legendary skateboarder, surfer and filmmaker, directed the campaign’s digital shorts that star North Face athletes Xavier De La Rue, Emily Harrington, Alex Honnold and Renan Ozturk finding joy and fulfillment in exploration.

“This campaign comes at a time in our brand’s history when exploration – of all kinds – matters more than ever,” says Todd Spaletto, President, The North Face. “As a society, we are questioning traditions, systems and institutions. What was considered beyond the norm yesterday, even impossible, is commonplace today. We rally behind and celebrate those who have the courage to take on the unknown and define success in their own way.”
 
The Question Madness campaign will be distributed globally throughout the fourth quarter in more than 16 markets including the UK, Germany, France, China, Hong Kong, Australia and New Zealand.
 
North Face currently operates three stores in New York City.

Copyright © 2023 FashionNetwork.com All rights reserved.