Norse Projects opens womenswear store
Norse Projects has recently established it first womenswear store in Copenhagen. The Danish brand, enjoying a premium positioning with a mood inspired by streetwear and Scandinavian nautical style, relied on the store to launch in autumn its first women's collection. Norse Projects Women is located at 39 Pilestraede, around the corner from its long-standing menswear store.
The premises are spacious, with large furniture in light-coloured wood on a waxed concrete floor. The collections are displayed on racks attached to the light-grey walls. The store design was conceived by one of the brand's co-founders, Creative Director Tobia Sloth, using organic and recycled materials.
The store showcases the womenswear collection, which explores a contemporary landscape, featuring in particular sweaters and sleeved items. The store also offers other ready-to-wear and accessories labels, making this first collection part of a world of brands.
This is typical of Norse Projects. Because founders Tobia Sloth, Mikkel Groennebaek and Anton Juul debuted in 2002 with a multi-brand store in the Danish capital. It was only in 2009 that they launched a first menswear collection mirroring their style.
Copyright © 2021 FashionNetwork.com All rights reserved.