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Published
Jul 30, 2012
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Nike names new president for its Jordan brand

Published
Jul 30, 2012

Nike has appointed Larry Miller to be president of Jordan, one of the brands the American group now wants to grow alongside Nike, Converse and Hurley.


The Jordan Super Fly

It is a homecoming for this 61-year-old who already served as president of Jordan from 1999 to 2006, now returning from a stint as president of the Portland Trail Blazers basketball team. Miller has also served as vice president and general manager of Nike Basketball. He will report to Trevor Edwards, vice president of global brands, replacing Keith Houlemard, who is taking over brand strategy.

The Jordan brand was launched in 1997, comprising footwear, apparel and accessory lines inspired by the legacy of former American basketball player Michael Jordan.

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