Jan 18, 2011
Nike introduces new French football kit
Jan 18, 2011
Nike has just announced its partnership with the French Football Federation at the Espace Cambon, unveiling the new team kits with French players Abou Diaby, Alou Diarra, Florent Malouda and Yann MVila, France’s coach Laurent Blanc and Nike Inc.’s president and CEO, Mark Parker.
Alou Diarra, Yann Mvila, Florent Malouda and Abou Diaby wear the new Nike French National Team jersey at a launch unveil at the Espace Cambon in Paris, January 17th 2011. (Photo: Business Wire)
"This is a significant moment for Nike Football and we are proud to be the official partner of the French Federation and to be part of the future of French football", said Mark Parker, Nike’s President and CEO.
The kit’s lightweight design features Nike Dri-FIT technology and engineered ventilation systems to help keep players cool perform at their best, coupled with ergonomic fit and soft cotton feel for comfort.
France Coach Laurent Blanc commented: "The true collar, the new blue and the addition of the red really enhance the new kit. It goes well with the philosophy I want to create: creativity, humbleness and ambition."
One detail of the new France kit is the message 'Nos Differences Nous Unissent' (our differences unite us) printed behind the FFF badge over the players' hearts.
This will also be Nike's most environmentally sustainable kit to date, with shirt and shorts made from a microfibre polyester derived entirely from recycled plastic bottles. For the shirt, this material is combined with organic cotton (96% recycled polyester, 4% organic cotton)
The new FFF uniform will debut when France plays Brasil at the Stade de France on February 9th, 2011. (Photo: Business Wire)
In addition to the on-pitch kit, Nike also unveiled a broader range of FFF-branded Nike Sportswear products designed for fans off the field of play.
The new France kit will be worn for the first time in the game against Brazil at Stade de France on 9th February. The new kit and the Nike Sportswear FFF product will be available at retail from 5th February.
Prior to that, Nike will reveal a new campaign around the kit and the partnership with the FFF, entitled 'Vive Le Football Libre'.
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