Jul 13, 2018
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N Brown uses tech to tailor marketing messages, sees conversion uplift

Jul 13, 2018

A combination of personalisation tools and real-time messages has helped clothing retailer N Brown increase its new visitor conversation rate by 12%.

The UK group, owner of a stable of brands including Jacamo and Simply Be, has been using the combined e-commerce software platforms Monetate and Taggstar since 2017.

The software solutions have allowed the online retailer to have extra testing, segmentation and geo-location capabilities to present tailored messages to consumers with the aim of boosting sales.

When browsing on JD Williams, Simply Be or Jacamo’s websites, users are now presented with real-time messages about the number of people viewing an item, product reviews and ratings, top-trending items and product scarcity. This data is pulled by Taggstar’s social proof software based on customers’ browsing history.

Meanwhile, Monetate’s segmentation and personalisation tool provides useful insights to change the look and feel of the messages, from their style and text to the colour. The changes are optimised according to different customer groups, with male or female shoppers, or new and returning customers seeing different messages.

During a three-month trial, social proof messages from Taggstar generated an extra £2 million of revenue across N Brown’s brands, with Simply Be conversion rates rising by up to 2.7%.

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