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Published
Sep 3, 2010
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Mulberry sets-up shop in Selfridges

Published
Sep 3, 2010

969 square feet in London's Selfridges has been dedicated to Mulberry's new shop-in-shop boutique. Its inauguration will take place during Vogue's Fashion Night Out on September 8th.

Selfridges, Mulberry
Mulberry.com

The mini boutique has set up two spaces to reflect the duality of the label; modern yet traditional. The structured, dynamic "Garden" reveals pieces like the famous Alexa bag, reincarnated in "frivolous prints" and the plush "Drawing Room" offers the more sumptuous leather items such as the Bayswater.

New A/W 2010 looks will be showcased alongside DJ music at the Vogue event.



By Rosie Hart

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