Moncler opens Paris flagship
Polar bears line the entrance to Moncler's new Paris flagship store. After several months of renovation and an expansion, the luxury label has opened its three-storied boutique on Paris' rue de Faubourg Saint Honoré. As is becoming tradition, the store's concept was concocted by architects Gilles & Boissier.
The official inauguration will take place this Thursday in front the international press and Remo Ruffini, the Moncler boss and driving force behind the brand's repositioning.
Above the store, the label also occupies the two further floors, which serve as offices and a showroom.
The Geneva-born, Milan-based brand now counts a total of 1045m² in France. This retail space will be the brand's biggest yet and measures more than its Milan flagship which opened on the luxurious via Montenapoleone this June.
The store will offer the entirety of the Moncler product lines, including homewares, Moncler Gamme Rouge and Moncler Gamme Bleu, menswear and womenswear, Moncler Lunettes and accessories.
At the opening of the store, the brand will officially present its second eyewear collection in collaboration with Pharrell Williams, who is slated to be attending the event.
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