Moncler opens new London flagship store
The new Moncler flagship store in London occupies an entire building, featuring a retail area of approximately 330 m² on three floors. The building's two large shop-windows overlook Old Bond Street, the heart of the city's luxury shopping district.
The store was designed by architects' studio Gilles & Boissier, who have collaborated with the fashion label for several years, devising all of its stores. The new London store is designed in an Alpine style. The retail area's wooden floors and walls are in smoked oak, white Calacatta marble and black Marquina marble, with burnished brass decorations.
The new store will showcase the Moncler Gamme Bleu and Gamme Rouge lines, as well as the Moncler and Moncler Grenoble collections, for men's and women's, the accessories line and the Moncler Enfant children's collection.
The Old Bond Street store is a boost to Moncler's retail presence in London, after the shop at 197 Sloane Street, opened in 2009. The brand also remarked how, through this opening, it has increased its worldwide visibility, through a presence in major cities and the most exclusive ski resorts.
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