Miss Sixty opens store in Knightsbridge, London

By

Olivier Guyot

Translated by
Nicola Mira

Published
Sep 2, 2016

In the summer of 2015, Miss Sixty's European top management asserted its intention of relaunching the Italian denim brand, setting out to recapture Europe with an approach combining women's ready-to-wear apparel and denim. A new store concept went hand in hand with this strategy.

The recovery plan encompassed Rome and Florence, and London too. New Italian stores were created, and the Miss Sixty shop within London's Westfield shopping mall was re-designed. Now the label is inaugurating its 52 Brompton Road store in London, heralded last year.

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It will be a leading store for Miss Sixty, located in a highly cosmopolitan area of the British capital: Knightsbridge. Inside the 250 m² premises, the label will showcase its ready-to-wear collections and dedicate a special area to denim.