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Published
Jul 12, 2016
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Michael Kors debuts Fall 2016 campaign

Published
Jul 12, 2016

Michael Kors has unveiled its Fall 2016 Michael Kors Collection campaign, shot by Mario Testino.


The Michael Kors Fall 2016 campaign featuring Freja Beha Erichsen


 
The theme of the campaign is individual style, and features models Freja Beha Erichsen, Emmy Rappe, Romy Schonberger, Sven de Vries and Wouter Peelen in the collection’s bold and statement-making pieces. Erichsen models the collection in the backseat of a vintage car, Rappe, Schonberger and de Vries were captured in a helicopter above Manhattan and Peelen is photographed in the men’s collection while exiting a private jet.
 
“This season, we’re throwing out the rulebook,” says Michael Kors. “From flirty feathers to textural tweeds, it’s all about individual style and clothes with personality.”

The Fall 2016 campaign stays true to the brand’s recent campaign aesthetic that was also seen in Spring 2016 campaign that featured Vanessa Moody in a red convertible and Grace Hartzel and Aneta Pajak in a turquoise convertible for Michael Michael Kors. Michael Kors aims to capture the “portrait of a woman having a private moment while traveling in the utmost luxury,” according to the brand.
 
The Michael Kors Collection campaign will reach 34 countries across the Americas, Europe and Asia and will run in fall issues of Vogue, Vanity Fair, Harper’s Bazaar and France Le Figaro Paris Chic in the US and Europe. The campaign will also appear in digital outlets, social media platforms and traditional outdoor media placement.

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