McQ launches new logo and autumn campaign

By

Cajsa Lykke Carlson

Published
Jul 10, 2015

McQ, the British fashion brand and Alexander McQueen diffusion line, has released its ad campaign for autumn/winter 2015.

The ads feature the new McQ brand identity. The "McQ" logo looks like "McQueen", but with the last four letters erased to spell out "McQ." It is meant to represents McQ’s irreverent attitude and rebellious spirit, and to redefine the relationship between McQ and Alexander McQueen, McQ said.

The AW15 campaign features models Alexandra Elizabeth Ljadov and Tobias Lundh and was shot by Harley Weir. Jodie Barnes styled the ad campaign.