×
1 017
Fashion Jobs
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Director, Global Social Marketing
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - John Lewis, Milton Keynes - 37.5 Hours, Days - Full Time, Permanent
Permanent · Milton Keynes
SHISEIDO
Nars Account Manager, Fenwick Bond Street (37.5 Hours)
Permanent · London
LIBERTY LTD
Sales Manager
Permanent · LONDON
LIBERTY LTD
Retail Security Officer
Permanent · LONDON
VF INTERNATIONAL
Inbound Logistics Analyst - 12 Month Ftc
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Trainer
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, White City London - 35 Hours - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, Birmingham - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Regulatory Scientist - Global Ingredients Compliance
Permanent · Petersfield
SHISEIDO
Finance Analyst
Permanent · London
SHISEIDO
Area Sales & Education Manager | Central South England (Ftc)
Permanent · Reading
HUGO BOSS
Sales Manager - Hugo
Permanent · London
ASICS
Field Sales Representative
Permanent · Warrington
Published
Sep 21, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Max Mara and the rebirth of their logo

Published
Sep 21, 2017

A strict statement about contemporary minimalism and a reminder of the joys of the total look from Max Mara, in a show that heralded the rebirth of the brand’s original logo.


Max Mara - Spring-Summer2018 - Womenswear - Milan - © PixelFormula


And a salutary reminder that in a fashion moment dominated by Gucci’s mad mixology – a clean, clear, reined-in take on fashion can look pretty great too.
 
Staged in a giant courtyard, the runway was a sandy beach of ornate 1950s Old Roman lettered Max Mara logos. “That’s the exact same logo that my father used back in 1951 when he launched the very first Max Mara collection. Just two coats and one suit,” said the proud CEO Dr. Luigi Maramotti, whose family owns Max Mara.

His father Achille staged his first show in his hometown of Reggio Emilia, after his mother – who founded a school for seamstresses – got her three best graduates to sew the first looks. A tradition that applies today to Max Mara, which will always be known for its impeccable quality and finish. Today, its retail empire encompasses over 2,600 sales points worldwide; while in terms of apparel it dwarfs most labels showing on European catwalks. In Paris alone, Max Mara boasts six stores, including a major avenue Montaigne flagship and large spaces in Printemps and Le Bon Marché.


Max Mara - Spring-Summer2018 - Womenswear - Milan - © PixelFormula


 
For next spring, Max Mara wants ladies in beige or white organza; cut into slim-line raincoats or trenches cut in half into mini trench-skirts. Where many prints were used in total looks of matching coat, skirt, handbag and shoes. Employing a wonderful series of new floral prints – of poppies or cardoons - also kept the mood fresh.
 
In the crispest denim, came perfectly cut blazers, dusters and mannish pants, each done with a nine-inch reverse. One model in a denim jacket wearing a hijab; just like several ladies sitting front-row at this show. All told, the denim moment was the latest example, quite frankly, of a Helmut Lang revival in Milan.
 
“Work with, not against nature,” the program quoted the great French gardener Gilles Clément. Which this collection very much did. Papa Achille would have been proud.

Copyright © 2022 FashionNetwork.com All rights reserved.