×
2 473
Fashion Jobs
ESTEE LAUDER
la Mer, Bobbi Brown And Darphin - Consumer & Business Analyst
Permanent · London
AESOP
CRM Director, Global
Permanent · London
VIVIENNE WESTWOOD
E-Commerce Studio Operations Manager
Permanent ·
STELLA MCCARTNEY
Art Director
Permanent · LONDON
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
JOHN LEWIS
Team Manager, Operations
Permanent · LONDON
MAJE
Assistant Area Manager - London
Permanent · LONDRES
PRETTYLITTLETHING
Cyber Security Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buyer
Permanent · MANCHESTER
AESOP
Retail Consultant | Fixed-Term | Part-Time | Brighton
Permanent · Brighton
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
Published
Jun 18, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Massimo Alba, and the beauty of being of independent

Published
Jun 18, 2018

One of the more original new brands in Italy is Massimo Alba, a highly experienced designer with a refreshingly different take on casual chic.


Massimo Alba Spring/ Summer 19


 
“In my view the future of fashion is the independents. In order to be independent, you have to know and own your own concept. That’s internal to the project. The concept is the fountain of the company, and the brand does not depend on outside power or financial resources. So when I began as an independent I chose the smallest possible label,” smiles Massimo Alba, sitting in his headquarters on a quiet walking street between Milan’s two Navigli canals.
 
His own office sums up the brand’s eclecticism: hand white linen curtains hand embroidered with men’s tailoring patters; Chinosierie boxes; antique men’s fracks and dress shirts; worn kilims, beaded African armchairs classic rock records. Like the great David Sylvain LP playing when we meet.

Originally from Treviso, Alba opened his eponymous label in Milan a decade ago.  That was already after a long career; designing for Malo (for 17 years) and then Agnona before being part of team that acquired, and right-sized and sold off the Scottish knitwear brand Ballantyne.
 
With his own line he proposes dusty violet and burgundy blazers; feathery soft velvety corduroy blazers; excellent light cotton micro stripe pants made in Naples or bubbly cashmere-cotton cardigans from Novara. Alba sources all his clothes from a wide range of factories throughout Italy. “That way I get to taste all the different regional wines,” chuckles the 58-year-old Alba, whose name means dawn in Italian.
 
The whole collection reeks of a lush Mediterranean island. Not so odd, seeing as his wife Marilena hails from the elegiac island of Ischia.
 
“And if you want to own your concept, you need to believe in it at retail,” adds Alba, who has opened flagships in Brera, Milan’s most elegant inner city neighborhood and on Rome’s via Coronari, in Palazzo Lancellotti, a beautiful palace built for a cardinal in the late 16th century on a supremely atmospheric street in the heart of the Eternal City.
 
Today, Massimo Alba retails in over 250 stores, with sales of just over 5 million euros. It’s not a mega brand, probably never will be, but its very purity seems certain to guarantee a happy future – and one making exactly the sort of fashion a gent or lady wears when they are properly at ease. Just like Massimo.
 

Copyright © 2022 FashionNetwork.com All rights reserved.