Margherita Missoni's kidswear line launches at John Lewis
today Jul 20, 2016
The collection is exclusive to John Lewis in the UK, and the launch marks the first time it will be sold in the country. Margherita Kids, which is completely separate from the Missoni business, launched in the US in March 2015 and is manufactured by Neige, a company based in Los Angeles.
The brand has Margherita Maccapani Missoni Amos' signature bohemian look and the collection includes dresses, tops, bottoms and outerwear, available in a unique assortment of patterns, fabrications and silhouettes. Margherita Kids will retail from £20- £52 and will be available for newborns and children up to age seven. It launches on August 15.
The main Missoni brand, which was started by Margherita Missoni's grandparents, just announced that it is strengthening its management and preparing to launch a new accessories line.
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