Mango unveils new digital project ‘Journeys’
Mango’s latest campaign is a digital project featuring young stars Camille Rowe, Julia Restoin Roitfeld and Alma Jodorowsky.
The initiative, titled ‘Journeys’, sees each young woman star in a short film inspired by aspects of their personality and Mango’s core values: modernity, femininity and positivity.
The first release will be launched on 13 September with French model and actress Camille Rowe as the protagonist. Set in Marfa, the film draws inspiration from Bonnie Parker from Bonnie and Clyde – a personal heroine of Camille. The theme awakens the model’s spirit of adventure and leads her to go on a road trip through the Texan desert.
The second short film will be starred by creative director and model Julia Restoin Roitfeld, who will reveal what femininity means to her and the role it plays in her life, her passions and her environment.
Finally, the third film of the mini-series will feature French actress, model and singer, Alma Jodorowsky. Launching in November, the theme of the film will be positivity.
Mango was founded in 1984 and is today one of the leading fashion groups in the world. Based in its city of origin, Barcelona, the company has an extensive store network in 110 countries. In addition to Mango Woman, the Spanish label owns the Man, Kids and Violeta lines and reported sales for the 2015 financial year 2.3 billion euros, representing a 15% increase on 2014.
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