Mamas & Papas launches new store concept at Westfield White City
Mamas & Papas says the store "sets a new standard for dedicated personal shopping, friendly expertise and advice to ensure mums and mums-to-be have all the essential information and tools they need to make the best choice for themselves and their babies."
It will sell everything from top-of-the-range pushchairs to Mamas & Papas' limited edition designer fashion collaborations with Liberty and Donna Wilson. The product range will focus on style and innovation, and the store also has a space where customers can feed their babies, a baby changing room and a ‘home from home’ theatre technology to transport parents to their dream nursery. There will also be in-store classes and events.
Mamas & Papas currently has 30 stores across the UK and Ireland and an international presence in more than 40 territories. The retailer recently appointed Richard Campbell as its new Chief Marketing Officer to oversee the company’s brand, advertising, e-commerce, store design and communications activities.
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