Mall of America launches multilingual website 

By

Obi Anyanwu

Published
May 18, 2015

Mall of America, the largest mall in the US, on Thursday launched a new multilingual website that will better serve the needs of its international visitors.

The website automatically adjusts its language based on the web browser language settings of the person viewing the website. With this new feature, users can discover tourism and visitor content in Spanish, French, German, Portuguese, Japanese and Chinese. The website also adjusts for cultural preferences by highlighting brands that are more popular within a particular region.

"International retail travel is a growing trend among visitors from Asia, in particular," said Doug Killian, Senior Director of International Tourism at Mall of America.

Approximately 3 million of the 40 million annual visitors to the Mall come from international destinations and like shoppers in the U.S., use the web to search out stores, deals and activities while planning family trips.

"The addition of the new multilingual website allows for Mall of America to have direct communication with millions of guests each year, something we struggled to do in the past due to language barriers," said Jill Renslow, Senior Vice President of Marketing and Business Development at Mall of America. "Previously, multilingual guests had difficulty finding information to help plan their trip to the Mall. Now, these visitors can easily access helpful information to make their visit more enjoyable."
 
The shopping destination will also expand its space this year by 750,000 square feet, including retail, a luxury hotel and entertainment options. It currently encompasses 4.87 million square feet and is home to more than 520 world-class shops.