Louis Vuitton has pooled together with Unicef to support children with urgent needs. The major French luxury brand, belonging to the LVMH group, and the humanitarian association have underwritten a global partnership aimed at raising funds in favour of children hit hard by conflict, disease and natural catastrophes.

The funds will be destined specifically for emergency relief. From 13th January, a special Louis Vuitton product called Silver Lockit will be available at every Louis Vuitton store worldwide, and online on www.louisvuitton.com/lvforunicef. For each Silver Lockit pendant or bracelet sold, the brand will donate €200 to Unicef.