×
6 386
Fashion Jobs
H&M
Security Guard
Permanent · MILTON KEYNES
LOVISA
Regional Manager
Permanent ·
ESTEE LAUDER
Security Officer
Permanent · Petersfield
ESTEE LAUDER
Clinique - Consultant - Boots Norwich - 7.5 Hours/Week - Part Time, Permanent
Permanent · Norwich
ESTEE LAUDER
Estee Lauder, Aerin Beauty And Aramis - Product Marketing Manager (Maternity Cover)
Permanent · Londres
HARVEY NICHOLS KNIGHTSBRIDGE
Brand Consultant - Balmain
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Brand Consultant - Dries Van Noten (Menswear)
Permanent · LONDON
HARVEY NICHOLS HEAD OFFICE
Editor
Permanent · LONDON
HARVEY NICHOLS LIVERPOOL
Press & Marketing Manager
Permanent · LIVERPOOL
HARVEY NICHOLS KNIGHTSBRIDGE
Brand Consultant - High
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Brand Consultant - Alice And Olivia
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Brand Consultant - Etoile – Isabel Marant
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Security Officer
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Stock Analyst
Permanent · LONDON
HARVEY NICHOLS HEAD OFFICE
Buying Administrator - Menswear
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Private Shopping Consultant
Permanent · LONDON
HARVEY NICHOLS HEAD OFFICE
Product Manager - Digital
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Brand Consultant - Diane Von Fürstenberg
Permanent · LONDON
HARVEY NICHOLS BIRMINGHAM
Assistant Security Manager
Permanent · BIRMINGHAM
HARVEY NICHOLS KNIGHTSBRIDGE
Brand Consultant - Canada Goose (Womenswear)
Permanent · LONDON
HARVEY NICHOLS MANCHESTER
Store Detective
Permanent · MANCHESTER
HARVEY NICHOLS BIRMINGHAM
Store Detective - 40 Hours
Permanent · BIRMINGHAM
Published
Jan 8, 2012
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Louis Vuitton’s return to perfume

Published
Jan 8, 2012

Louis Vuitton’s return to perfume

As comebacks go, this is to be a grand one. Louis Vuitton confirmed yesterday, Thursday, January 5th, the rumors circulating last October about the preparation of a Louis Vuitton perfume. This will not, however, be the brand’s first eponymous perfume to be marketed.

Louis Vuitton

In the 1920s and 30s Louis Vuitton marketed several scents dubbed, respectively, Eau de Voyage, Je tu il, and Heures d’Absence. None of these have endured the test of time, even though Eau de Voyage had, for instance, been re-issued in 1980.

The story today is quite different. Louis Vuitton is almost the only luxury brand not to have invested in the area of fragrance, which is an area so rich in potential and so representative of accessible luxury for a great number of people.


To ensure this effort will be a success, Louis Vuitton has entrusted it to one of the greatest master perfumers Jacques Cavallier-Belletrud, born in Grasse, whose father and grandfather were both perfumers before him.

Louis Vuitton


His resume boasts a long list of successful fragrances such as L’Eau d’Issey, Jean Paul Gaultier Classique, Dior Addict, Poème by Lancôme, Stella by Stella McCartney, Cinéma by Yves Saint Laurent. He was the recipient of the François Coty award in 2004 in recognition of his achievements in the field of perfume. 

The task is certainly immense. And the pressure great. The label did not say when it plans to market its first fragrance. However, it did indicate that the fragrance will be available in the brand’s stores of which there are now 461 in the world.

Copyright © 2022 FashionNetwork.com All rights reserved.