Some fashion businesses are now looking to meet the demand for new styles through digital designs, convincing customers to pay real cash for virtual clothes that are digitally “fitted” onto users’ photographs.
LVMH has revealed the names of the 26 companies featured in the second edition of its ‘Start-up House’ technology incubator at Paris start-up campus Station F. Half of them also took part in the first edition.
The American retail network has revealed a new visual identity and logo in line with the growing importance the company is placing on its digital channels and has also launched its Q Anytime app for iPhone.
The PVH group has set up a new denim research centre in Amsterdam. Daniel Grieder, CEO of PVH’s Tommy Hilfiger, explained to FashionNetwork.com how the centre gives his brand an edge in the jeans market.
The group has launched a new high-tech photo studio aimed at improving its online experience by introducing different types of product shots and reducing the time it takes to get products ready for online.
Harvard University’s, think-tank New America, and Levi Straussannounced on Thursday a collaboration to develop a blockchain-based system designed to augment outside auditors of factory health and safety.