As part of its new marketing strategy, luxury fashion house Balmain is launching an app that will livestream its runway shows and use new technologies such as augmented reality to create new experiences.
Fossil Group said on Thursday it would sell its intellectual property related to a smartwatch technology currently under development to Google for $40 million, sending the watchmaker’s shares up as much as 11 percent.
Pure Origin, the supply chain expo taking place alongside Pure London in February, will showcase the latest innovations in fashion manufacturing in a dedicated Trend catwalk show and a Technology and Innovation area.
The international sportswear giant has unveiled the Nike Adapt BB: a basketball shoe capable of continually altering its fit and the first product to be released as part of the brand’s new Nike Adapt platform.
The beauty group continued to demonstrate its commitment to enhancing customer experience through augmented reality with the unveiling of the Wella Professionals Smart Mirror at the Customer Electronics Show on Monday.