×
1 334
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Boots, Newcastle - 18 Hours - Part-Time, Permanent
Permanent · Newcastle upon Tyne
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Kingston - 30 Hours / 4 Days - Full-Time, Permanent
Permanent · Kingston upon Thames
ESTÉE LAUDER
Clinique - Consultant - Boots, Fosse Park- 7.5 Hours - Part Time, Permanent
Permanent · Leicester
MICHAEL KORS
Sales Supervisor, Multrees Walk
Permanent · EDINBURGH
VASHI
Talent Acquisition Partner
Permanent · LONDON
LEVI'S
Senior Trade Compliance Analyst
Permanent · Northampton
FOOT LOCKER
Geo Marketing Manager United Kingdom
Permanent · London
VANS
Account Coordinator - French Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
Tom Ford - Business Manager - Selfridges, Birmingham - 37.5 Hours - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Marketing Executive, Tom Ford Beauty, Kilian, Darphin And le Labo - Travel Retail Emea (Based London)
Permanent · London
ESTÉE LAUDER
Corporate Account Executive, Lagardere, Dfs, Inflight And Aquatic - Travel Retail Emea (Based London)
Permanent · London
ALEXANDER MCQUEEN
Collection Coordinator Assistant
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place London - 37.5 Hours - Full Time, Permanent
Permanent · London
PAUL SMITH
Office Administrator
Permanent · NOTTINGHAM
FRASERS GROUP
Trainee Commercial Manager
Permanent · SHIREBROOK
FOREO
Key Account Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
Published
May 20, 2015
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lionel Giraud new Vuarnet CEO, to relaunch the brand

Published
May 20, 2015

With all of Vuarnet's activities brought together under the banner of its new owner, NEO Investment Partners, all that was needed was a new management team and to define a strategy to revitalise a legendary French brand, above all known for its eyewear and ski attire.

Lionel Giraud


To do this, Daniel Belhassen, founder and leader of the investment firm, called upon the former president of André, part of Vivarte, Lionel Giraud. It's true that Giraud has spent most of his career in the brand world. He started at Cartier from 1998 to 2001, where he notably oversaw the watch division, and then moved onto Chaumet (LVMH) where he was Vice President and Artistic Director for ten years before joining André, where he stayed for two years.
 
To assist him, Lionel Giraud has called upon another brand specialist, Luc Zeltner, to serves as Director of Development. He was the Managing Director of the concept store Merci, after holding positions at Cartier, Louis Vuitton and Lacoste.

The goal of the new team is to bring back a general coherence to Vuarnet by guiding it as a global brand. "It's important to know that there are three logos today. There were several activities, eyewear, sportswear and ski apparel, with people who weren't talking amongst themselves."
 
The idea is to lean on Vuarnet's identity as a brand of expertise. "The world needs to know that we have our own eyeglass manufacturers in France where mineral lenses are manufactured. It's a real asset," emphasises the new president. "It's a bit like watch brands who manufacture their own mechanical movements."
 
For Lionel Giraud, Vuarnet is not strictly a sports brand nor is it a fashion brand. "The idea is to position Vuarnet as a brand in motion, a mobile one."
 
 
 

Copyright © 2022 FashionNetwork.com All rights reserved.