Lingerie brand Aubade unveils pop-up store in Harrods

By

Barbara Santamaria

Published
Aug 21, 2015

The luxury lingerie brand Aubade has launched a conceptual pop-up store in Harrods, running until September 23.

Featuring life-sized bird cages highlighting Aubade's AW 2015 collections, the French label aims to invite costumers to a setting that engenders escape. The pop-up store, located within Harrods' lingerie department, brings to London the label's La Meneuse de Revue, Swinging Night, Bahia Couture, Tickle Belle, Jardin des Délices and Douce Faveur collections.

Aubade belongs to the Swiss Calida Group, which also holds a lifestyle clothing line, an outdoor label and a functional equipment brand for outdoor activities. Aubade was founded in 1958 and is headquartered in Paris.

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According to Calida's first-half year 2015 report, the lingerie division saw a 2% fall in net sales to 18,9 million pounds (26,4 million euros). Aubade's largest market is France.