Lindex expands textile reuse initiative
Lindex. the Swedish fashion retailer that has stores in Europe and the Middle East, is scaling up its initiative for textile reuse and recycling.
In Norway and Sweden, customers can now hand in used textile for recycling and reuse in all stores. The retailer first launched the initiative in 2014 but it's now been expanded to include all its stores. This autumn will also see the initiative launch in thirty stores in Finland.
"Every year approximately eight kilos of textiles are thrown away in Sweden. We want to change that, and together with our customers, reuse old textiles in the best possible way. Our long term goal is to close the material look and use fibers recycled by consumers in our own production in order to decrease our need of new raw materials," says Sara Winroth, Sustainability Manager at Lindex.
The collected textiles are then either sold in second hand chain Myrorna's shops or recycled to become new products. Lindex has collected over six tons of textile since the initiative begun.
"This collaboration gives us the possibility to reach new donors and is really in line with our ambition to increase reuse and make it easier for people to donate instead of throwing away. In addition the collaboration with Lindex contributes to us making a profit that is dedicated to social work for people in need of help and support in Sweden," says Emma Enebog, Sustainability Manager at Myrorna.
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