×
1 278
Fashion Jobs
ESTÉE LAUDER
Tom Ford - Business Manager - Selfridges, Birmingham - 37.5 Hours - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Marketing Executive, Tom Ford Beauty, Kilian, Darphin And le Labo - Travel Retail Emea (Based London)
Permanent · London
ESTÉE LAUDER
Corporate Account Executive, Lagardere, Dfs, Inflight And Aquatic - Travel Retail Emea (Based London)
Permanent · London
ALEXANDER MCQUEEN
Collection Coordinator Assistant
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place London - 37.5 Hours - Full Time, Permanent
Permanent · London
PAUL SMITH
Office Administrator
Permanent · NOTTINGHAM
FRASERS GROUP
Trainee Commercial Manager
Permanent · SHIREBROOK
FOREO
Key Account Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
ESTÉE LAUDER
Mac - Area Sales And Education Manager - London - Maternity Cover
Permanent · London
RALPH LAUREN
Operations Manager - Gretna
Permanent · Gretna
LUXURY RECRUIT
Head of Digital - Luxury
Permanent · LONDON
LUXURY RECRUIT
Brand Director - Luxury
Permanent · LONDON
LEVI'S
Mobile App Trading & Operations Manager
Permanent · London
BLACK PR
Sales Account Manager
Permanent · LONDON BOROUGH OF HACKNEY
Published
Feb 9, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lee Jeans and Cushnie et Ochs announce 2018 partnership

Published
Feb 9, 2018

Lee Jeans has announced a partnership with ready-to-wear label Cushnie et Ochs for 2018 on its Body Optix line of visually enhanced denim.


Lee


Lee Body Optix uses shading and contouring as well as strategic pocket placement to create the illusion of an enhanced silhouette.

"What contouring makeup does for the face, Lee Body Optix does for a woman's body," said Kim Yates, vice president of marketing, Lee Jeans.

Cushnie et Ochs is a contemporary brand sold at Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue among others. Cushnie et Ochs founder Michelle Ochs said she and co-founder Carly Cushnie "focus on combining femininity and sensuality with form."

The ready-to-wear label is celebrating its 10th anniversary this year. Ochs called the partnership with Lee a "natural fit" because the Body Optix line embraces the female form.

"Lee Body Optix resulted from the synergies between cognitive science, cutting-edge imaging technologies and advance material research," said Steve Zades, vice president of global transformational innovation, VF Corporation.

Yates added that "Cushnie et Ochs' emphasis on raw feminine power and silhouette" will bring a strong fashion perspective to the existing line of Body Optix.

Lee Body Optix has already launched in Europe and Asia and will launch in the US this summer. The Cushnie et Ochs fashion collection will debut this fall.

Copyright © 2022 FashionNetwork.com All rights reserved.