Le Coq Sportif eyes F1 with Renault
Formula 1 is once again appealing to brands. While Tommy Hilfiger will offer a motor sports theme for his Milan fashion show on February 25, to celebrate his recent partnership with Mercedes-Benz, Le Coq Sportif is also entering the world championships realm.
After developing collections for cycling, football, tennis and rugby, the brand has proudly announced a partnership with Renault F1. The brand and the French team will collaborate for the next three years.
The Coq Sportif teams have developed a line of about fifty products, including t-shirts, jackets, caps, sweatshirts and polos. Le Coq will equip the team’s drivers, Germany's Nico Hulkenberg and Spaniard Carlos Sainz Jr, out of the pack, as well as the young Formula 2.0 driver Thomas Neubauer. Above all, it is all the team members in the stands as well as the members of Renault Sports in the company’s development centers who will work with the developed outfits.
These products will first be available for sale on the Renault Sports website, as well as in stores and at the team’s resellers.
"Our philosophy has always been to step forward and learn from a new world. The will is to then develop the offer. What interests us is the high performance approach, as we had with cycling when we signed with the Tour de France. We learned a lot by developing products that demand precision and technicality,” explains Le Coq Sportif. “For now, we do not take care of fireproof suits. But we will learn with this new partner. "
Le Coq Sportif, who once had the driver Sébastien Loeb as ambassador, enters a discipline it had never before discussed in its history and asserts itself a little more in the sports world. The brand is going to be, from July, the equipment supplier of the XV of France in rugby and will equip young international French members, including men and women. The brand is also about to announce its entry into a new sport, while adopting an offbeat approach: it will equip the basketball, rugby, football and handball teams at Paris-Dauphine University. A type of strong partnership across the Atlantic, but not very developed for the time being in France.
In 2017, Le Coq Sportif realized, according to its parent company, Airesis, a turnover of more than 116 million euros.
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