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Published
Nov 17, 2016
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La Perla UK sales soar, loss falls

Published
Nov 17, 2016

La Perla has unveiled a more-than-trebling of sales in the UK just as it prepares to widen out its product offer from its lingerie and swimwear roots.

Kendall jenner is the new face of La Perla as its UK sales soar - La Perla


The luxury company said sales rose to £8.7m in Britain last year from £2.4m in 2014. And despite the brand remaining lossmaking in the UK, its losses of around £86,0000 were lower than a year earlier.

The company has three central London stores and concessions in high-end department stores Harrods and Selfridges. Next year it will add ready-to-wear into its product mix driven by creative director Julia Haart, who replaced Pedro Lourenço in the summer. The brand showed its ready-to-wear line extensions during fashion Month in September.

The move into ready-to-wear came at the same time as it unveiled Kendall Jenner as its brand face with the company saying she was chosen “for her contemporary charismatic appeal.”

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