×
1 017
Fashion Jobs
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Director, Global Social Marketing
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - John Lewis, Milton Keynes - 37.5 Hours, Days - Full Time, Permanent
Permanent · Milton Keynes
SHISEIDO
Nars Account Manager, Fenwick Bond Street (37.5 Hours)
Permanent · London
LIBERTY LTD
Sales Manager
Permanent · LONDON
LIBERTY LTD
Retail Security Officer
Permanent · LONDON
VF INTERNATIONAL
Inbound Logistics Analyst - 12 Month Ftc
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Trainer
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, White City London - 35 Hours - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, Birmingham - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Regulatory Scientist - Global Ingredients Compliance
Permanent · Petersfield
SHISEIDO
Finance Analyst
Permanent · London
SHISEIDO
Area Sales & Education Manager | Central South England (Ftc)
Permanent · Reading
HUGO BOSS
Sales Manager - Hugo
Permanent · London
ASICS
Field Sales Representative
Permanent · Warrington
Published
Jan 22, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L'Oréal launches 3D AR hair color simulation app

Published
Jan 22, 2018

L'Oréal has launched a new augmented reality app in partnership with Modiface to allow users to try on a new hair color in real time through an instant 3D simulation. 


Style My Hair - L'Oréal Professionnel


The app, called Style My Hair, offers a live mode which allows consumers to try on blonde, brunette, copper, or purple to visualize what a new color would look like in real time. Lubomira Rochet, L'Oréal Chief Digital Officer, called the app the next step in L'Oréal's service-oriented customer experience model.

Rochet said, "These tech collaborations enable our dynamic professional brands to enhance the expertise quotient in their services, while also providing consumers with a personalized brand experience and richer engagement."

The app offers accurate visuals by detecting the user's hair strand by strand. All artificial intelligence through the app is focused on creating an accurate fully dimensional hair color look.

The L'Oréal app is expected to transform in-salon consultations for clients who are consulting with their colorists, as customers can get a true visualization of what their color would look like before committing to the process.

Parham Aarabi, Modiface CEO, said the Canadian company has been developing its artificial intelligence and AR for beauty for the past decade. Style My Hair was created in 2015 and was originally designed as a makeover tool. It boasts over 2.3 million organic downloads and is now being positioned for use between hairdressers and clients.

L'Oréal Professionnel's Style My Hair app is available in the App Store for download. An Android version is in development and is expected to launch soon.

Copyright © 2022 FashionNetwork.com All rights reserved.