Kylie Jenner to open Kylie Cosmetics pop ups at Topshop

By

Obi Anyanwu

Published
Nov 3, 2017

Kylie Cosmetics, the eponymous cosmetics line from Kylie Jenner, is going bricks-and-mortar this holiday season. Via social media on Thursday, the youngest member of the Kardashian-Jenner clan announced a new partnership with Topshop to open 7 Kylie Cosmetics pop up shops in the US.
 

Kylie said on a posted video that the pop up locations will open at Topshop stores in Los Angeles, New York City, Miami, Chicago, Houston, Las Vegas and Atlanta. The pop ups are set to open in November and are expected to carry the brand’s popular liquid lipsticks, blushes, highlighters and eye-shadow palettes.
 
Kylie Cosmetics operated pop up stores prior to the upcoming locations at Topshop. The beauty label operated a temporary store at the Westfield Topanga in California in 2016 and a SoHo location in New York City in February 2017.

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The partnership between Kylie and Topshop indirectly expands on the new pop ups as well. Kylie, along with her sister, Kendall Jenner, launched a ready-to-wear capsule collection for the London-based fashion retailer in 2015. The duo later partnered with PacSun and launched the Kendall + Kylie label.
 
The launch of Kylie Cosmetics followed shortly after and amassed $420 million in sales in 18 months.