Dec 15, 2010
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Kohl's expands its Elle brand into fashion jewellery and beauty categories

Dec 15, 2010

Elle's fashion collection, available only at Kohl's

Kohl's Corporation and Lagardère Active have just announced plans to expand the ELLE-branded collection into fashion jewellery and beauty, available exclusively in Kohl’s stores nationwide and Kohls.com as of Spring 2012. Kohl’s currently operates 1,089 stores in 49 states.

The Elle fashion collection, initially launched in 2007 and due to strong customer response, has expanded from apparel into other categories such as shoes and a line of home goods. Elle is the No. 1 fashion magazine in the world and has an audience of 21 million readers across the globe.

Elle Bijoux will include runway-inspired necklaces, earrings, bracelets and rings, while the Elle line of cosmetics will offer make-up, skin care, bath and beauty and nail products
Kohl’s will collaborate with Lagardère Active Enterprises on the Elle Bijoux product design, which will be managed out of Kohl’s New York Design Office. Kohl’s will continue to manage the distribution and marketing of all Elle-branded merchandise.

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