Knot Standard opens first concept store in London
Men’s tailoring brand Knot Standard opened on Tuesday a new pop up concept in London at 2 Soho Square. The weeklong concept store that closes on May 8 marks as the brand’s first physical retail location in Europe.
In store, customers can create custom garments from Loro Piana, Dormeuil, and Ariston fabrics with the help of Knot Standard stylists. Customers can also select the fabrics physically or digitally through Knot Standard’s virtual studio imagery, which is also available at the brand’s concept store at the Bloomingdale’s flagship in New York City that opened in November.
Founded in 2010 by John Ballay and Matt Mueller, Knot Standard utilizes modern technology, classic tailoring and stylists to create custom garments. The brand currently operates 8 showrooms in the US in New York City, Chicago, San Francisco, Washington DC, Houston, Dallas Austin, and Dubai, as well as a shop-in-shop at Bloomingdale’s and an online studio.
Knot Standard this spring introduced Casual Luxury to its product offering to provide custom garments for all occasions.
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