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ICEBREAKER
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CONFIDENTIAL
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THE NORTH FACE
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LEVI'S
Senior Product Manager, Digital Partner Selling
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SHISEIDO
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THE NORTH FACE
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By
AFP
Published
Apr 18, 2013
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KKR takes controlling stake in Sandro, Maje and Claudie Pierlot

By
AFP
Published
Apr 18, 2013

American investment fund KKR has confirmed that it has acquired a controlling stake in SMCP, the group that owns French brands Sandro, Maje and Claudie Pierlot.

KKR have taken 65% stake in the group, with top management at SMCP keeping the remaining 35%. Exact figures of the deal were not disclosed. Evelyne Chétrite, president of SMCP, has said that her ambition is to create a “global leader in the affordable luxury segment”. Launched in 2010, the affordable luxury brand was put up for sale in September 2012, two years after L Capital (LVMH) took a stake in the company. The company has opened 69 points of sale in North America in just 18 months, has five store in Hong Kong and will be opening a further two boutiques in Shanghai in July.

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