Nov 15, 2016
Kate Bosworth stars in Shopbop holiday campaign
Nov 15, 2016
Online retailer Shopbop has debuted its holiday campaign, recruiting Hollywood star Kate Bosworth along the way.
Titled #HolidayHowTo, the campaign features high-profile influencers across the fields of fashion, home décor, street style and fitness, with Bosworth and Lucy Hale starring as the 'lead talents.'
The campaign will be broken down into weekly segments that see each of the influencers talk about their holiday plans and tips. It kicks off this week with Hale's segment "How to Get Dressed Up," featuring some of her favorite festive pieces from Carven, Stella, and Aquazzura. On November 20, Shopbop's Fashion Director Caroline Maguire will offer a lesson in "How to Gift Your Friends and Family," before designer Jonathan Adler gives a master class in "How to Holiday Décor" a week later. As the nights draw in, Hollywood star Bosworth will explain "How to Stay Home" stylishly and blogger and street style star Patricia Manfield will reveal "How To Gift Yourself" -- a topic also explored by streetstyle sister duo TK and Cipriana Quann of the Urban Bush Babes. The final instalment of the campaign will come on December 27 courtesy of model Nina Agdal, who explains "How To Stay Fit" amidst all that festive bingeing.
"As a group, we feel have chosen the perfect mix of influencers to both represent and inspire our customers, no matter where they live in the world," says Shopbop CEO Darcy Penick.
The campaign, which will span all digital channels, will include Instagram-hosted contest designed to encourage customers to take part by sharing their own holiday advice.
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