K-Swiss appoints former Puma designer as creative director
K-Swiss Global Brands (KSGB) has recently appointed Sean O’Shea as Creative Director of the K-Swiss brand. According to Sports One Source, he will supervise the design of the label's products, from the initial concept to the finished article.
As well as for Puma, O'Shea has also worked for Nike and Ralph Lauren.
K-Swiss Global Brands is a subsidiary of the E-Land group, founded in Korea in 1980, and has recently announced several changes to its management team. E-Land generates a revenue of over €9 billion through its more than 200 brands, including K-Swiss, Palladium, PLDM, OTZ Shoes, Supra and KR3W Denim.
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