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Joules unveils sponsorship deal with Leicester Tigers

Published
Sep 6, 2018
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Clothing brand Joules has agreed a sponsorship deal with Leicester Tigers that will see it style the players for match days and events during the upcoming season.


Joules


The agreement, which marks Joules’ arrival as a club associate partner, also includes discounts for fans and offers across the brand’s ranges.

Players will be kitted out in the brand’s Oxford or Hewney shirt, the Laundered Chinos, Bourne Chelsea boots, Go To Gilet and Dalesford blazer when they are not on the pitch.

Midlands-based Joules said Rugby Union has always been part of the brand and that their ties go back to founder Tom Joule’s school days.

“Being based in Market Harborough, where we’ve been since day one, we’re incredibly proud to be part of the fabric of the East Midlands and avid followers of the Leicester Tigers. We’re looking forward to bringing our classic style to the team and supporting them in the season ahead – and not just from the touchlines this time!,” Joule commented.

Andrea Pinchen, commercial director at Leicester Tigers, added: "We wanted to branch away from the traditional formal wear that players wear at events and match days, which fits in with the ethos of the club. We enjoyed a number of styles and options for the players with a view to introducing pop-up shops for fans to enjoy even more benefits.”

With 123 stores across the UK and the Republic of Ireland, Joules is a leading country wear and outdoor clothing brand.

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