Johnstons of Elgin opens first London flagship store

By

Cajsa Lykke Carlson

Published
Dec 18, 2015

Scottish heritage brand Johnstons of Elgin is known for its cashmere and fine woollen cloth, knitwear and accessories, and has existed since 1797.

Now, the brand has opened its first-ever London store, on 77 New Bond Street. The shop is located in a five story building which, as well as the retail space, will also hold wholesale and showroom areas on the upper levels.

The space features plenty of nods to the brand's heritage, including a jacquard woven cashmere hanging that is used as a backdrop to the cash desk, and "threads" that reference the mill and create the merchandising fixtures.

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“We are thrilled to be celebrating the opening of our first London store. The store brings the brand to life in a new and exciting way which Checkland Kindleysides have executed extremely well. We engaged with Checkland Kindleysides as we felt, from their experience, they were best suited to convey our manufacturing story in Elgin and Hawick to a retail customer experience in London. We look forward to welcoming our customers to New Bond Street,” said George McNeil, Managing Director Retail, Johnstons of Elgin.