Jo Malone London opens new boutique at New Delhi
British luxury fragrance brand Jo Malone London has entered the North Indian market with its first store in the national capital New Delhi. The new boutique is located at the Select city walk mall.
Jo Malone London had forayed into the offline market in India last year with its first brick and mortar store at the Palladium Mall in Mumbai.
The boutique will offer bespoke British fragrances with new scents like Myrrh & Tonka to modern classics such as Lime Basil & Mandarin, Wood Sage & Sea Salt and Peony & Blush Suede.
Commenting on the store opening, Rohan Vaziralli, General Manager, Estée Lauder Companies India in a statement said, “Jo Malone London is the epitome of British luxury and style, and we are thrilled to launch in New Delhi a city bursting with history, energy, passion for gifting and a genuine love for fragrance”.
“Jo Malone London is inspired by, and immersed in, modern British culture; curating collaborations between world-renowned master perfumers and London’s leading creative talent. Our boutique mixes English classicism with modernity. Heritage pieces of furniture juxtaposed with stark contemporary elements, making shopping an inspiring experience”, he added.
Jo Malone London is also available in India at online stores like Amazon India and Snapdeal. It is targeting the metros for offline growth and is likely to open more stores in other cities in the coming months.
Jo Malone London was founded by British perfumer Joanne Lesley Malone from in 1994 and was acquired by Estée Lauder in 1999. The brand specialises in luxury perfumes, scented candles, room scents, and bath products. The brand has flagship boutiques in around 50 countries.
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