Jigsaw to make LFW debut

By

Cajsa Lykke Carlson

Published
Aug 11, 2016

Jigsaw, the British fashion brand, is making its London Fashion Week debut this September, with a show to be held at its luxury boutique The Shop at Bluebird.

“We are marching ahead with all of our plans to expand the brand despite post-Brexit concerns in the economy,” commented Peter Ruis, CEO. “We’ve thought about showcasing at LFW for a couple of seasons, and now that our A line is fully immersed into our seasonal collections, have decided that this is the perfect time to launch the collection on the fashion week platform.”

The show will be held on Friday, September 16, and will be a "‘see it, buy it, wear it" event, Ruis said. It will be live-streamed to customers via Facebook and direct to Jigsaw's website.

The fashion retailer is also opening a new emporium this autumn, in The Crown Estate and Oxford Properties' new £400m St James's Market development. The store will open at the beginning of October.

“This will be a 3,000 sqft emporium combining both Jigsaw and The Shop at Bluebird brands, a new development originally launched so successfully two years ago at our Duke Street Emporium. It’s unique in its design using terrazzo marble, with a floating mezzanine, and will be our most luxurious statement to date.”