Jenny Packham unveils refurbished London flagship store

By

Cajsa Lykke Carlson

Published
Feb 4, 2016

Jenny Packham, the British fashion designer known for her bridalwear, has refurbished her London flagship store and relocated her bridal store.

The designer's bridal store, which was previously in Belgravia, is now in Mayfair, housed in the London flagship store on Carlos Place. The flagship also sells Packham's eveningwear collections.

"Mount Street is home to the best of international luxury fashion. We are delighted at the opportunity to expand the existing retail space and bring our bridal collection to Mayfair. With ready to wear on the first floor and bridal on the ground floor, the Mayfair store is home to a complete brand offering including accessories and lingerie,” said Jenny Packham.

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The bridal boutique is appointment-only, though a small edit of bridal gowns from the designer’s latest collection are available to buy pret-a-porter, without an appointment. Packham's soft blush pink ombré bridal Carlotta gown is exclusive to the bridal store.