×
472
Fashion Jobs
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
TOO FACED
Business Manager - Cork Half Moon st., UK
Permanent ·
TOO FACED
Business Manager - Chester City Centre, UK
Permanent ·

Jean Touitou, CEO of France's A.P.C., disputes the 'see now, buy now' principle

Published
today Feb 19, 2016
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Burberry, Tom Ford, Michael Kors and other labels such as Vêtements etc., announced at the end of January that they want to change the whole traditional show calendar by cutting down the number of shows and selling their collections directly after the shows. Meanwhile, Jean Touitou, the CEO of Atelier de Production et de Création (A.P.C., or Production and Design Workshop), told New York magazine Fashionista of his scepticism for this new course which is supposedly meant to be a rethinking of fashion's economic model.



Jean Touitou was in New York to present A.P.C.'s latest collection, and a new collaboration with Outdoor Voices, a brand of sports ready-to-wear apparel in which he is an investor, and he has disputed the 'See now, buy now' principle.

"I don't care about what these labels are doing, he explained to Fashionista magazine. They have no idea what they are talking about, and this 'see now, buy now' principle is above all mere headline hunting. "

According to Jean Touitou, major fashion labels are first of all victims of their "utter disorganization" and of their inability to "be willing to take risks."

In his opinion, the new 'See now, buy now' principle would "work for one season only, perhaps two, and then, once stocks will be too high, fashion labels will find another idea to make headlines."
 

Copyright © 2019 FashionNetwork.com All rights reserved.