JD Sports upsizes store at Liverpool One to create regional flagship

By

Barbara Santamaria

Published
Jan 13, 2017

JD Sports is planning to double the size of its existing store at Liverpool One to create a massive 40,000 sq ft regional flagship, following a successful performance at the shopping centre.

According to the sportswear retailer, the new store will bring a unique concept to the North West, creating something “quite spectacular”. Located on Paradise Street, the space will combine “the very best mix of brands and product lines” with an "outstanding" customer experience.

Liverpool One’s Paradise Street is also home to established fashion and accessories brands such as 7Liverpool, Jack Wolfskin and Urban Decay, all of which opened in the last few months.

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To accommodate JD Sports’ increase, Superdry is relocating to Liverpool One’s South John Street, where the fashion brand will open a 10,000 sq ft new store.

The news crowns a very successful 2016 for the shopping centre, with footfall reaching 29 million, 4% ahead of the UK, and sales growing by 8% compared to 2015.  In addition, more than 20 brands opened in Liverpool One last year, including new regional flagships for Victoria’s Secret’s and Apple on South John Street, as well as Rolex, Lindt, Smiggle and Cosy Club on Paradise Street.

The shopping centre benefits from a convenient location in central Liverpool.