JD Sports opens superstore at Liverpool One
Occupying a space of 40,000 sq ft, the store was created by incorporating an adjacent unit, previously used by Superdry. To allow for the upsize, Superdry relocated and opened a concept store on the centre’s South John Street earlier in the year.
The new JD Sports store is split over two levels and sits at the gateway to Liverpool One from Church Street. The exterior features a double height glazed corner illuminated by the brand’s yellow and black branding, while the interior showcases bespoke, transparent LED screens with live content.
The interior has been designed by Brinkworth exclusively for Liverpool One, and includes a dedicated JD football zone and a bespoke footwear chute, which serves as the centrepiece to the footwear department.
Warren Thompson, Head of Acquisitions at JD Sports, said: “The team worked incredibly hard to launch our new store in time for Christmas at Liverpool One and we are delighted with the results. JD Sports has always excelled in Liverpool One, but this new store is set to take the brand’s performance to another level.”
At the shopping centre, JD Sports joins fashion brands such as Zara, Victoria’s Secret, Harvey Nichols and Michael Kors. Guess, Ben Sherman and Molton Brown have all opened at Liverpool One in the past six months.
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